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WACVB Education & Research Foundation
DMO Visitor Guide User & Conversion Study Findings

In our ever-increasing digital world, printed visitor guides--particularly those published by DMOs--continue to be an important resource for both inspiration and trip planning for many travelers.

Destination Analysts presents the findings of the WACVB Education & Research Foundation's yearlong study of 11 DMO Visitor Guides -- including who uses these guides, their rates of conversion and the economic impact they generate for their destinations.

Executive Summary


Upcoming Events

Annual Conference & Vendor Showcase
September 17-19, 2014
Hotel Albuquerque
Albuquerque, New Mexico
Host: Albuquerque Convention & Visitors Bureau

Best Idea Program (no fee) Entry Form

Registration Brochure | Register Online

CONFERENCE HOTEL
Hotel Albuquerque at Old Town
800 Rio Grande Boulevard NW
Albuquerque, New Mexico 87104
Group Code: WACVB
Group Room Rate: $129 s/d plus tax
Cut-off date: August 26, 2014
Reservations: (800) 237-2133 or (505) 843-6300

OVERFLOW HOTEL
Best Western Plus Rio Grande Inn
1015 Rio Grande Boulevard NW
Albuquerque, New Mexico 87104
Group Code: Western Assn of CVBs
Group Room Rate: $93 s/d plus tax
Cut-off date: September 2, 2014
Reservations: (800) 959-4726


Destination Marketing Tech Summit & Vendor Showcase
March 25-27, 2015
Sheraton Grand Hotel
Sacramento, California
Host Sacramento Convention & Visitors Bureau

Vendor Showcase
Contact WACVB staff at info@wacvb.com to request exhibitor packet.


Presentation Downloads

2014 Tech Summit
Presentation downloads

2013 Tech Summit
Presentation downloads

2012 Annual Conference
Presentation downloads

2012 Tech Summit
Presentation downloads

2011 Annual Conference
Presentation downloads

2011 Tech Summit
Presentation downloads

2010 Annual Conference
Presentation downloads

2010 Tech Summit
Presentation downloads

2009 Annual Meeting
Presentation downloads

2009 Tech Summit
Presentation downloads


Newsnotes | September Issue

newsnotes

join wacvb | click here

"While we all belong to other industry organizations and benefit from them all, it has been the regional affinity of WACVB and the relationships with colleagues "right next door" that has sustained my commitment to this valuable association. I am confident you agree and if you're new to this business and WACVB, you're certainly beginning to realize it as well."

~ Brad Burlingame, President & CEO
Visit West Hollywood


Foundation Scholarships
The WACVB Education and Research Foundation has scholarships available for western DMO personnel. Applications and criteria here.


Business of Bureaus

“Business of Bureaus” Learning Modules
Training Videos and Handouts Available in the Resource Library

As a major project for DMO professionals, sponsored by the WACVB Education & Research Foundation, is the Business of Bureaus training video modules. The video modules are designed as internal training tools for those new to the CVB profession or those who wonder how the other bureau departments function. If you want to see the “whole bureau” picture, you’ll want to view these video modules and related library materials. The video modules serve as valuable orientation resources for new staff or refreshers for other staff.

Video Modules

  • Module 1: Media Relations & Community Relations
  • Module 2: Leadership and Management
  • Module 3: Marketing and Advertising
  • Module 4: Sales (Conventions, Meetings, Sports & Leisure)
  • Module 5: Services (Convention & Leisure)
  • Module 6: Social Media

For more information about the Business of Bureaus video modules, contact staff at info@wacvb.com or at (916) 443-9012.

The Western Association of Convention & Visitors Bureaus is a regional professional association serving more than 140 member bureaus in the West. Our members are the official destination marketing organizations for their city, county or region.

Association members have access to industry resources and research, participate at education programs and utilize other WACVB services in support of their mission to market their destinations and manage their organizations.
 
Let's market the West together!